TASK

Inside Nature’s Giants was a four-part series on Viasat Nature that dissects the largest animals on the planet to uncover their evolutionary, hidden secrets. They were enhancing on-air campaigns with social media elements and needed new ideas to involve the people. This promotional app for 'Inside Nature’s Giants' was planned for Facebook, iPhone, Android platforms.

Execution

A fast and entertaining game to “look under the skin” of the animals appear in the TV series.

After level completion, the user is presented with a closing screen where they learn about an animal and the corresponding episode date appears.

Being a fast-paced and entertaining game it is perfect for mobile devices when users have moments of boredom, just like “Fruit Ninja”.

TOOLS USED

Construct 2, CocoonJs, Illustrator, Photoshop

MY ROLE

App idea

UI

App development

Results

Our initial testing gave us these words describing the game: “HILARIOUS”, “CRAZY”, “AWESOME”.

We think the game is ultimately “fun, fun, fun” and will truly make players be curious about the actual TV series.