TASK

WonderWoof was the first fashion-forward activity-tracking device for dogs to market. A device like a "Fitbit for dogs" is paired with a mobile app to keep track of your dog's health and exercising needs all conducted in a playful manner (collecting 10 bones a day to reach the goal; collecting badges like "The Long Walk"). Resting/Active/Playing activity levels are measured and the route of each walk are tracked on a map be it you or your dogwalker to go with.

Execution

As the CPO of an early-stage startup, I had an extensive list of responsibilities both on the digital and physical product design side. Making sure all team members were managed according to our tight deadlines and that manufacturing was never delayed.
Designed all aspects of an app-connected Bluetooth electronic device and oversaw manufacturing in Hong Kong and China.

TOOLS USED

Photoshop, Illustrator, InVision, Solidworks, SolidEdge, ArtiosCAD, Keyshot, Trello, Asana, Slack, Sketch

MY ROLE

• Product Design, Hardware Design, Packaging and Product Lead

• Product planning and execution throughout the product life-cycle, connecting digital with physical

• Product Owner for the companion App, marketing, and support departments in an agile environment

Results

WonderWoof was launched as the first fashion-forward activity-tracking device for dogs to market. It is featured in Oprah's favourite things, available at Harrods in London, Story in Manhattan, Colette in Paris, BestBuy in Canada, Bloomingdale's and Petco’s 1400 stores in the US. Showcased at CES in Las Vegas and reported on by +50 electronic media outlets.