Toyota Motor Europe
,Brussels, LondonLead Product DesignerApr 2022 - Nov 2025
Delivered in-car commerce features (pay-for-parking, pay-for-fuel, branded map pins, promotional campaigns) generating a pay-per-view revenue stream for Toyota, demonstrating direct alignment of design decisions with business outcomes
Established the design system governance standards and Life Cycle Management across Toyota's multimedia platform, managing iterative delivery across Agile sprints and collaborating with engineering and product teams on feature prioritisation and release planning for 2 concurrent systems
UX lead on in-car infotainment and multimedia player experience improvements for Lexus and Toyota across in-car, and mobile platforms
Acted as Product Owner for the Home Screen domain, authoring service requirement specifications and introducing navigation and multimedia widgets to drive connected services adoption
Led UX strategy and iterative design for EV-specific navigation features (dynamic rerouting, charging station planning, range indication, charge time integration) informed by user research and stakeholder feedback cycles
Senior UX/UI DesignerJul 2021 - Apr 2022
Global, multi-region design system governance across NA and international markets; led large-scale Figma deployment establishing design standards and best practices for a distributed design organisation
Led feature design and deployment for the Toyota/Lexus companion app (web, iOS, Android) used by tens of millions globally, ensuring responsive design and cross-platform consistency
OneApp companion app and connected services design across NA and global markets, coordinating across product, engineering, and regional stakeholder teams
Deltatre
,LondonSenior UX DesignerJan 2021 - Jun 2021
Designed responsive UX for BritBox SVOD content delivery service across web, iOS, Android, TV, and Roku; ensured consistent user experience across all screen sizes and interaction models
Chain-play optimization for churn reduction, complete all-platform rebrand and Sketch to Figma migration, design system governance
Lead UX DesignerMar 2020 - Nov 2020
Conducted deep user research with portfolio managers, analysts, execution traders, and sales teams to identify workflow optimisation opportunities; designed AI-powered features achieving 91% accuracy in detecting relative value dislocations
25+ features shipped across search, analysis, monitoring, and data visualisation for relative value trade ideas; built information architecture and visual design systems to maximise trader efficiency and decision-making speed
Pioneered AI-powered and machine learning-based interface design early in the field's emergence, establishing interaction patterns for complex systems where algorithmic outputs needed to be interpretable and actionable by domain experts
Senior UX DesignerOct 2018 - Feb 2020
Established design framework for an AI-driven, modular, long-term-condition management healthcare platform; designed scalable information architecture enabling customisable client-facing applications for research institutes, NHS hospitals, and pharma organisations
10+ user workshops and 5 clinician sessions conducted; led the Macmillan-funded UCLH research group to implement the platform as a specialist cancer solution, synthesising findings into actionable design decisions
Redesigned the b2b clinician dashboard to surface AI-improved analytics and modular design patterns; created intuitive data visualisation and information architecture enabling clinicians to configure client-facing apps for specialised use cases
Personal time / Dadventure
,LondonStay at home dadOct 2017 - Sep 2018
Multitasking, conflict handling on a daily basis
Learned new skills, heightened my senses, strenghtened my endurance
Perfected my time management skills and vastly improved my patience
Wondermento
,LondonCHIEF PRODUCT OFFICERMar 2016 - Sep 2017
Designed all aspects of an app-connected Bluetooth electronic device and oversaw manufacturing in Hong Kong and China
Launched the first fashion-forward activity-tracking device for dogs to market, product planning and execution throughout the product life-cycle, connecting digital with physical
Design TechnologistSep 2010 - Mar 2016
Directed the European inventor relations, evaluated hundreds of inventor submissions and contributed ideas to inspire and ground the team's work, coordinated tech scouts worldwide
Service designer and UX lead on an internal Inventor Submission Tracking database and platform