Milan Balogh

• Delivered in-car commerce features (pay-for-parking, pay-for-fuel, branded map pins, promotional campaigns) that created a pay-per-view revenue stream for Toyota, tying design decisions directly to commercial conversion outcomes

• UX lead on infotainment and multimedia experience improvements for Lexus and Toyota across in-car and mobile platforms, raising the quality bar for premium brand interactions and usability across millions of vehicles annually

• Established design system governance and life cycle management across Toyota's multimedia platform, partnering cross-functionally with engineering, product, and data teams on feature prioritisation and release planning for 2 concurrent systems

• Acted as Product Owner for the Home Screen domain, authoring service requirement specifications and introducing navigation and multimedia widgets that drove connected services engagement and adoption

• Led UX strategy for EV-specific navigation features (dynamic rerouting, charging station planning, range indication), applying a data-informed, iterative design approach grounded in user research and stakeholder feedback to refine the experience across releases

• Set quality standards and design best practices for a distributed, multi-region design organisation; mentored designers through design system governance, critique sessions, and hands-on collaboration to grow team capability

• Global, multi-region design system governance across NA and international markets; led large-scale Figma deployment establishing design standards and best practices for a distributed design organisation

• Led feature design and deployment for the Toyota/Lexus companion app (web, iOS, Android) used by tens of millions globally, ensuring responsive design and cross-platform consistency

• OneApp companion app and connected services design across NA and global markets, coordinating across product, engineering, and regional stakeholder teams

• Designed responsive UX for BritBox, a premium B2C streaming platform, across web, iOS, Android, TV, and Roku, ensuring a consistent, high-quality consumer experience across all screen sizes and interaction models

• Redesigned chain-play flows to reduce churn and increase retention, directly targeting engagement metrics on a consumer subscription platform

• Core contributor to a platform rebrand and Sketch-to-Figma migration, evolving the design system and ways of working to support scale and consistency across the product

• Digging deep in the world of portfolio managers, analysts, execution traders and sales I identified key areas in their daily workflow where Katana can boost their performance with the help of AI, detecting dislocations at 91% accuracy
• Introduced over +25 features to the platform for searching, analyzing, monitoring and visualizing relative value trade ideas, with an innovative user interface to maximize efficiency
• Responsible for UX, brand cohesion, UI and interaction design
• Single-handedly mantained the website and made further improvements (Webflow) making sure our developers can focus solely on the platform

Established a framework for an AI driven, universal, modular long term condition management platform. Closely strategized with stakeholders to establish company goals and launch a world first completely modular "Build Your Own" management system.

• Arranged +10 user and 5 clinician workshops; lead Macmillan founded UCLH research group to implement the new platform as specialist cancer solution

• Revamped the entire b2b clinician dashboard to facilitate AI improved analytics and modular design that serve completely customizable client facing apps

• Restructured the in-house developed app framework to facilitate the new modular design allowing for deployment of client apps tailored for research institutes, NHS hospitals and big pharma alike

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• Multitasking, conflict handling on a daily basis

• Learned new skills, heightened my senses, strenghtened my endurance

• Perfected my time management skills and vastly improved my patience

• Designed all aspects of an app-connected Bluetooth electronic device and oversaw manufacturing in Hong Kong and China

• Launched the first fashion-forward activity-tracking device for dogs to market, product planning and execution throughout the product life-cycle, connecting digital with physical

Directed the European inventor relations, evaluated hundreds of inventor submissions and contributed ideas to inspire and ground the team’s work, and built constructively on ideas from other team members.

• Service designer and UX lead on an internal Inventor Submission Tracking database and platform

• Developed and lead the project on an internal Tech Report submission platform (UX/UI/dev). Coordinated tech scouts worldwide

• Created future toy and game concepts and implemented within all of Hasbro’s brands, boosting physical and digital play experiences. Briefed design agencies