TASK

I joined Deltatre to help with their biggest client in the UK, a brand new SVOD service for BBC and ITV. BritBox at the time had +500.000 subscriber base in the UK and now tops 4 million and is growing. At the beginning of 2019 the service was launched based on Deltatre's own Axis platform.

I was responsible for adding a plethora of new features to improve the service to be competitive in the booming SVOD market. This included working on 9 different platforms simultaneously (Responsive Web, Apple TV, Amazon Fire TV, Connected TVs and consoles, iOS, Android, Chromecast, YouView, Roku)

One of the biggest challenges was a new recommendation engine supported by machine learning. These changes affected the robust back-end systems and dashboards.

Execution

The two UX designers on this project work with a +60 sized development teams in a dual-agile setup that we adopted at the beginning of the year.

We put a great emphasis on user testing, which is a bi-weekly occurrence. We use UserZoom as a primary user testing tool, but we often reach out to our cutomer support teams to dig deeper to uncover the core problems.

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TOOLS USED

Figma, Axure RP, Zeplin, UserZoom, After Effects, Illustrator, Photoshop, Webflow, Sketch

MY ROLE

Senior UX Designer

RESULTS

Please ask me to share more details and talk about this project